Monday, May 09, 2005

GE firmly in the clean, green camp

Joel Makower reports that GE is pushing into clean technologies in a big way. Apparently, "$150 billion company is hitching its future to the growth of clean energy, clean water, and other clean technologies through a commitment to what GE is calling 'ecomagination.'"

Ecomagination should be good for the world. Over the decades GE, which is either the biggest or second biggest company in the world in terms of market cap, has set itself only one target in every market it is in: be one of the top two or dont be in that market. They have also been behind a lot of the big trends in business today and probably were the pioneers of the offshore outsourcing movement.

Thus Ecomagination represents the biggest ever committment given to clean. green technologies by any entity - corporate or government.